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Canine Couture: Unleashing the Intersection of Fashion and Function in Dog Apparel

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Canine Couture: Unleashing the Intersection of Fashion and Function in Dog Apparel

At Tails’ Talks Blog, we’re wagging our tails with excitement as we delve into the captivating universe of canine fashion. It’s a world where style meets practicality, resulting in apparel that not only looks marvelous but also caters to our furry companions’ needs. From runway-inspired coats to everyday wear, let’s explore how dogs are strutting their stuff in trendsetting ensembles.

Canine Couture: Where Style Meets Functionality

Gone are the days when dog clothing was purely functional. Today, it’s a fusion of fashion-forward designs and practical considerations. Whether your pup is a fashionista or simply enjoys a cozy sweater, there’s something for every tail-wagger out there.

  1. Form and Function: When selecting dog apparel, think beyond aesthetics. Prioritize designs that allow free movement and accommodate your dog’s unique body shape. After all, comfort is key!
  2. Materials Matter: Look for fabrics that strike a balance between style and practicality. Easy-to-clean materials ensure that your pup stays dapper even after muddy adventures.
  3. Tailored Coats: Just like a well-fitted suit, tailored coats provide protection against the elements without compromising on flair. Whether it’s rain or snow, your dog can strut confidently.

From Catwalk to Dogwalk: Canine Chic for Everyday Adventures

The transition from runway glamour to everyday wear is no small feat, even for our four-legged friends. Here’s how to harmonize comfort and style:

  1. Lounging in Style: Picture your dog lounging at home – perhaps by the fireplace or on a sunny spot. Comfortable yet chic loungewear is a must. Think soft sweaters, cozy hoodies, and stretchy leggings (yes, they exist!).
  2. Neighborhood Strolls: When your dog hits the pavement, they deserve to turn heads. Consider stylish collars, bandanas, and even bowties. These accessories effortlessly elevate their street style.
  3. Paw-some Accessories: Speaking of accessories, don’t forget about practical add-ons. Leashes, harnesses, and waste bag holders can be both functional and fashionable.

Related Article: Paws Across Cultures: Exploring the Rich History of Pet Care in Ancient Civilizations

Behind the Seams: Crafting Canine Trends

Ever wondered how those adorable doggy outfits come to life? Let’s peek behind the seams:

  1. Fabric Fantasia: Designers carefully choose fabrics – from cozy knits to breathable cotton – to ensure comfort and durability. After all, a dog’s wardrobe should withstand playdates and park romps.
  2. Stitch by Stitch: Construction matters. Reinforced seams, sturdy zippers, and well-placed buttons keep everything intact during tail-wagging adventures.
  3. Silhouette Magic: Silhouettes are more than just shapes. They define how a coat drapes or a sweater hugs. Designers consider body contours, tail positions, and leg lengths to create the perfect fit.

From Gucci to H&M: A Fashionable Bark-tory

Luxury fashion houses like Gucci and Celine have embraced the pet clothing trend. Gucci’s jumpers and travel carriers were inspired by creative director Alessandro Michele’s Boston terriers, Bosco and Osco. Meanwhile, H&M offers stylish yet affordable dog clothes, proving that canine couture isn’t reserved for the elite.

Related Article: Bridging Bonds Across Time: The Socio-Cultural Impact of Pets on Human Lives

Eco-Friendly Fashion: Sustainability Goes to the Dogs

In an era where sustainability is not just a trend but a necessity, the pet fashion industry is also taking strides towards eco-conscious practices. As pet owners become more environmentally aware, the demand for eco-friendly dog apparel and accessories is on the rise. Here's how the industry is responding:

  1. Sustainable Materials: Brands are increasingly using organic cotton, recycled polyester, and other sustainable fabrics to create stylish yet earth-friendly garments for dogs.
  2. Ethical Production: Transparency in the supply chain and ethical manufacturing processes ensure that not only are the clothes good for the planet but also for the people making them.
  3. Longevity and Quality: High-quality, durable dog fashion means fewer replacements and less waste. Investing in well-made pieces can reduce the environmental footprint of our furry friends' wardrobes.

This shift towards sustainability in canine fashion mirrors the broader industry's move towards more responsible production and consumption practices, highlighting that style and environmental stewardship can go hand in paw.

Health and Safety First: Apparel That Cares

As the pet fashion industry evolves, so does the emphasis on health and safety in dog apparel. This consideration goes beyond mere aesthetics, focusing on garments and accessories that promote the well-being of our canine companions. Here's how modern dog fashion prioritizes health and safety:

  1. Protective Wear: From UV-protective shirts to paw protectors, dog fashion includes items designed to shield our pets from environmental hazards. Such apparel is especially beneficial for breeds sensitive to extreme weather conditions.
  2. Reflective Gear: Nighttime walks are safer with reflective vests, leashes, and collars, making dogs visible to drivers and pedestrians alike. This gear combines functionality with fashion, ensuring safety without sacrificing style.
  3. Non-toxic Materials: With dogs' tendencies to chew on almost anything, the importance of non-toxic, pet-safe materials cannot be overstated. The industry is moving away from harmful dyes and chemicals, opting instead for natural, safe fabrics and components.
  4. Comfort and Mobility: Ensuring that clothes and accessories do not restrict movement or cause discomfort is paramount. Ergonomically designed wearables that consider the dog's range of motion are becoming the standard.

By integrating these health and safety features into their designs, pet fashion brands are not only making a style statement but also demonstrating a commitment to the overall well-being of pets.

Related Article: Tail Wagging Globally: How International Culture is Redefining Pet Ownership Norms

The Rise of Customization: Tailoring Personal Pup Style

In the world of pet fashion, one size does not fit all. The growing trend of customization reflects a desire for unique, personalized apparel that expresses the individuality of each dog and its owner. Customization in canine couture offers several exciting possibilities:

  1. Made-to-Measure Garments: Custom tailoring ensures a perfect fit, accommodating the diverse shapes and sizes of different dog breeds. This approach eliminates the common problem of ill-fitting clothes, enhancing both comfort and style.
  2. Personalized Designs: Owners can commission pieces that reflect their pet's personality or match their own fashion sense. From custom embroidery to bespoke patterns, the options for personalization are endless.
  3. Interactive Shopping Experiences: Some brands offer online platforms where customers can design their pet's apparel, choosing colors, fabrics, and accessories for a truly one-of-a-kind creation.
  4. Inclusivity: Customization caters to the needs of pets with special requirements, such as those with physical disabilities or medical conditions, by providing apparel that accommodates and supports their unique needs.

The rise of customization in dog fashion not only elevates the style quotient of our furry friends but also underscores the deepening bond between pets and their owners, highlighting the role of fashion as a medium for expressing this unique relationship.

Celebrity Influence: Pooches on the Pop Culture Runway

The impact of celebrity culture on human fashion trends is well-documented, but its influence extends into the realm of pet fashion as well. Celebrities and their furry companions often set trends in canine couture, highlighting how pop culture shapes our choices in dog apparel and accessories. Here’s a glimpse into the celebrity-driven trends in pet fashion:

  1. Star-Studded Style Icons: Celebrities photographed with their stylishly attired pets create buzz around certain brands and styles, propelling them into the spotlight. From Instagram influencers to Hollywood stars, these public figures can turn a simple dog coat or accessory into a must-have item.
  2. Red Carpet Moments: Events that feature pets on the red carpet, such as charity galas or pet-friendly movie premieres, showcase the latest in high-fashion dog attire. These glamorous occasions offer a platform for designers to present their luxury pet collections.
  3. Collaborations and Collections: Some celebrities have ventured into designing pet fashion lines, leveraging their name recognition to create successful brands. These collections often reflect the celebrity’s personal style, offering fans a way to connect with their idols.
  4. Social Media Trends: Celebrity pets often have their own social media accounts, with large followings that rival human influencers. These platforms are used to promote trendy pet apparel, accessories, and lifestyle products, influencing consumer behavior.

The intertwining of celebrity culture and pet fashion underscores the significant role of pop culture in shaping trends within the industry. It not only affects what products are popular but also elevates the status of pet fashion to a broader audience, celebrating our pets as an integral part of our lifestyle and social identity.

Related Article: Paws Across Borders: How Immigration Influences Urban Pet Care Practices Worldwide

The Future of Canine Fashion: Innovations on the Horizon

As we look forward to the future of canine fashion, it's clear that innovation will continue to drive the industry forward. The fusion of technology, sustainability, and personalized experiences promises to bring about new trends and opportunities for both dogs and their owners. Here's what we can anticipate in the evolving landscape of dog apparel and accessories:

  1. Wearable Tech for Dogs: Just as wearable technology has become a staple in human health and fitness, we can expect to see more sophisticated tech-integrated apparel for dogs. This could include GPS trackers embedded in collars for safety, health-monitoring devices within coats to track fitness levels, or even temperature-regulating fabrics to keep dogs comfortable in any weather condition.
  2. Eco-Innovative Materials: As the focus on sustainability intensifies, we'll likely see the introduction of even more innovative eco-friendly materials in dog fashion. Think biodegradable fabrics, plant-based leathers, and textiles made from recycled ocean plastics, all designed to reduce the environmental pawprint of our fashionable furry friends.
  3. Augmented Reality (AR) Shopping Experiences: The future of shopping for dog apparel may involve AR technology, allowing owners to visualize how different outfits will look on their pets before making a purchase. This immersive shopping experience could revolutionize the way we buy pet fashion, making it easier to choose the perfect style and fit.
  4. Customization and AI: Advances in artificial intelligence (AI) may offer personalized fashion recommendations based on a dog's breed, size, and lifestyle. AI could also streamline the customization process, making it more accessible for owners to create bespoke outfits that truly reflect their pet's personality.
  5. Inclusive Designs: Recognizing the diversity among dog breeds and their various needs, we can expect to see more inclusive designs that cater to dogs of all sizes, ages, and abilities. This includes apparel for older dogs with mobility issues, outfits designed for specific breed characteristics, and even fashion that supports the needs of working dogs.

As we move into the future, canine fashion is set to become even more innovative, personalized, and eco-conscious. These advancements will not only enhance the way our dogs look but also improve their quality of life, cementing the role of fashion in the health and happiness of our beloved pets.

Embracing Digital Communities: The Social Aspect of Canine Fashion

The digital era has ushered in a new dimension to canine fashion, where online communities play a pivotal role in shaping trends, fostering connections, and creating spaces for pet lovers to share their passion. As we look towards the future, these digital platforms will continue to influence and expand the world of dog apparel and accessories in several key ways:

  1. Social Media Influencers and Pet Fashion: Dogs with significant online followings, managed by their savvy owners, have become influencers in their own right, showcasing the latest in pet fashion. These furry influencers not only promote brands but also set trends, demonstrating the power of social media in the pet fashion ecosystem.
  2. Online Forums and Discussion Groups: Platforms like Reddit, Facebook, and dedicated pet fashion websites host communities where enthusiasts can share tips, discuss trends, and offer advice on everything from fit to fabric choices. These forums provide a wealth of knowledge and support for both new and seasoned pet fashion aficionados.
  3. Virtual Fashion Shows and Events: With the rise of virtual events, dog fashion shows have transcended physical boundaries, allowing designers from around the world to showcase their creations to a global audience. These events celebrate canine fashion, creativity, and innovation, offering inspiration and setting trends for the season.
  4. Crowdfunding and Collaborative Design: Crowdfunding platforms enable designers to bring their visions to life with the support of the pet-loving community. This democratization of design encourages creativity and allows consumers to have a direct impact on the products that come to market.
  5. E-commerce Personalization: Online shopping experiences are becoming more personalized, with AI-driven recommendations and virtual try-on features tailored to individual dogs' sizes and preferences. This personalized approach makes finding the perfect outfit or accessory easier and more enjoyable for pet owners.
  6. Educational Content and Workshops: Digital platforms offer a wealth of educational resources, from tutorials on how to measure your dog for a perfect fit to workshops on designing your own pet apparel. These resources empower pet owners to become more involved in the canine fashion scene, whether through DIY projects or informed purchasing decisions.

As canine fashion continues to evolve, embracing digital communities and the technologies that connect them will be crucial in shaping the future of this vibrant industry. These platforms not only serve as a marketplace for products but also as a space for sharing, learning, and celebrating the joy that pets bring to our lives, dressed in their fashionable best.

Related Article: Reimagining Traditional Practices: Diverse Cultural Influences on the Modernization of Pet Wellness

Ethical Considerations in Canine Fashion: Beyond the Glitz

As the canine fashion industry continues to grow, it's essential to address the ethical considerations that come with dressing our four-legged friends. This aspect of pet fashion is increasingly coming to the forefront, prompting designers, manufacturers, and consumers alike to think deeply about the impact of their choices. Here's how ethical considerations are shaping the future of canine fashion:

  1. Animal Welfare and Comfort: The primary concern in pet fashion should always be the comfort and welfare of the animal. This includes ensuring that clothes and accessories do not restrict movement, cause overheating, or lead to any form of distress. Ethical fashion prioritizes the health and happiness of dogs, designing products that enhance their well-being.
  2. Sustainable and Cruelty-Free Materials: With a growing awareness of environmental issues, there's a significant shift towards using sustainable, eco-friendly materials that minimize harm to the planet. This includes recycled fabrics, organic cotton, and cruelty-free alternatives to leather and fur. Ethical canine fashion means making conscious choices that reflect a commitment to environmental stewardship.
  3. Fair Labor Practices: Ethical fashion also encompasses the human side of the industry, ensuring that all workers involved in the creation of pet apparel and accessories are treated fairly and work under safe conditions. Supporting brands that adhere to ethical labor practices contributes to a more equitable and humane fashion industry.
  4. Transparency and Accountability: Consumers are increasingly demanding transparency from brands, wanting to know more about where and how products are made. Ethical canine fashion brands are responding by providing detailed information about their supply chains, materials, and manufacturing processes, allowing consumers to make informed choices.
  5. Charitable Initiatives and Community Support: Many pet fashion brands are integrating charitable work into their business models, donating a portion of their profits to animal welfare organizations, shelters, and rescue efforts. This approach not only helps animals in need but also allows consumers to contribute to meaningful causes through their purchases.
  6. Inclusivity and Accessibility: Ethical considerations also extend to ensuring that pet fashion is inclusive and accessible to a wide range of consumers. This includes offering a variety of sizes to fit different breeds and body types, as well as considering the financial accessibility of products.

As we navigate the future of canine fashion, these ethical considerations are becoming increasingly integral to the industry's evolution. By prioritizing animal welfare, sustainability, fair labor practices, and inclusivity, we can enjoy the creativity and joy of pet fashion while maintaining a commitment to ethical and responsible practices.

Navigating the Future: Innovation and Technology in Canine Fashion

The intersection of innovation and technology with canine fashion is paving the way for groundbreaking developments that promise to revolutionize how we dress our pets. As we look towards the future, several key trends are emerging, driven by advancements in technology and a deeper understanding of canine needs. These innovations are not only enhancing the functionality and comfort of pet apparel but also making fashion statements that are as stylish as they are smart.

  1. Smart Apparel: Emerging technologies are being integrated into dog clothing, such as GPS trackers in collars or coats, which help owners locate their pets if they wander off. Other smart features include LED lighting for safety during night walks, and even climate-controlled apparel to keep pets comfortable in various weather conditions.
  2. Wearable Health Monitors: Just as wearable technology has become popular among humans for tracking health and fitness, similar technologies are being developed for pets. These wearable devices can monitor a dog's vital signs, track their activity levels, and even alert owners to potential health issues. This integration of technology and fashion underscores a commitment to the well-being of pets, offering peace of mind to owners.
  3. Customization Through 3D Printing: 3D printing technology is revolutionizing pet fashion by enabling highly customized and perfectly fitted apparel and accessories. From custom-fit shoes that protect paws from harsh terrain to personalized tags and charms, 3D printing allows for a level of customization previously unimaginable.
  4. Eco-friendly Innovations: As sustainability becomes a priority, technological advancements are making it possible to produce eco-friendly pet fashion at scale. Innovations in fabric production, such as recycling plastics into wearable fibers or developing biodegradable materials, are reducing the environmental footprint of pet apparel.
  5. Augmented Reality (AR) Shopping Experiences: AR technology is transforming the online shopping experience for pet fashion, allowing owners to virtually "try on" clothes and accessories on their pets before making a purchase. This not only ensures a better fit but also enhances the shopping experience, making it more interactive and fun.
  6. Fabric Technologies for Health Benefits: Research into fabric technologies is leading to the development of materials that offer health benefits, such as anti-microbial fabrics to reduce odor and prevent infections, or UV-protective wear to safeguard pets from harmful sun rays.

As we advance, the fusion of fashion, innovation, and technology in the canine world promises to enhance the lives of pets and their owners alike. These advancements are not only making pet apparel more functional and safe but also more expressive and personalized, reflecting the unique bond between pets and their people. The future of canine fashion is bright, with endless possibilities for innovation that respects both style and substance.

Related Article: The Aesthetics of Pet Care: Exploring Beauty, Harmony, and the Nature of Companion Relationships

A Tail-Wagging Community: The Rise of Canine Fashion Influencers

In the age of social media, canine fashion influencers are taking the digital world by storm, showcasing the latest trends in pet apparel and accessories. These furry fashionistas, along with their human companions, are building vibrant communities where passion for pet fashion and animal welfare converge. Here's a glimpse into the burgeoning world of canine fashion influencers and their impact on the industry:

  1. The Power of Pawsuasion: Canine influencers on platforms like Instagram and TikTok are not just adorable; they wield significant influence over pet fashion trends and consumer choices. Their endorsements can catapult niche brands into the spotlight and introduce new trends to a wide audience.
  2. Building a Community Around Canine Fashion: Beyond promoting products, these influencers create spaces where pet owners can share tips, celebrate their pets' style, and discuss everything from fashion tips to pet care advice. This sense of community strengthens the bond between pet owners, fostering a network of support and shared interests.
  3. Advocacy and Awareness: Many canine fashion influencers are also advocates for animal welfare. They use their platforms to highlight issues such as adoption, responsible pet ownership, and ethical fashion choices. Through their influence, they're able to raise awareness and support for causes that benefit animals worldwide.
  4. Collaborations and Brand Partnerships: As the influence of pet fashion icons grows, so do opportunities for collaborations with brands. These partnerships often result in unique, co-branded apparel and accessories, pushing the boundaries of traditional pet fashion and introducing innovative designs.
  5. From Trends to Tailor-Made: Influencers are increasingly involved in the design process, providing feedback to brands on what works best for pets from a comfort and style perspective. This collaboration leads to more practical, stylish, and pet-friendly fashion options that cater to the diverse needs of dogs of all sizes and breeds.
  6. Celebrating Diversity and Inclusivity: Canine fashion influencers come in all breeds, sizes, and backgrounds, celebrating the diversity of the pet world. This inclusivity reinforces the message that fashion is for every pet, regardless of breed or size, promoting a more inclusive and accepting view of pet fashion.
  7. The Impact on Small Businesses: The visibility provided by these influencers can be particularly impactful for small, independent pet fashion brands. By showcasing these brands, influencers help them reach a broader audience, driving sales and supporting small businesses in the pet industry.

The rise of canine fashion influencers is a testament to the growing importance of pets in our lives and the evolving landscape of pet fashion. As they continue to shape trends and promote ethical practices, these influencers are not just making a statement with their style; they're also making a difference in the pet community and beyond.

Tailored Trends: The Customization Wave in Canine Fashion

Customization is reshaping the canine fashion industry, offering pet owners the opportunity to express their dog's unique personality and style through tailor-made apparel and accessories. This bespoke approach to pet fashion emphasizes individuality, fit, and comfort, marking a departure from one-size-fits-all solutions. Here's how the customization wave is making its mark:

  1. Personalized Fit for Every Breed: Customization addresses the diverse body shapes and sizes of different dog breeds, ensuring a perfect fit that enhances comfort and mobility. Tailor-made garments cater to the specific measurements of each pet, from the tiniest Chihuahua to the largest Great Dane, providing a level of comfort and style previously unattainable with off-the-shelf products.
  2. Expressing Individuality: Customized pet fashion allows owners to express their dog's unique character and their own personal style preferences. Whether it's through personalized patterns, colors, or embroidered names and messages, these bespoke items make a statement and highlight the special bond between pets and their owners.
  3. High-Quality Materials and Craftsmanship: Custom pet apparel often features superior materials and craftsmanship compared to mass-produced items. The attention to detail in customized clothing and accessories ensures durability and longevity, making them a worthwhile investment for pet owners who prioritize quality.
  4. Innovative Design Options: The customization trend encourages creativity and innovation, offering a broader range of design options that cater to various functional needs and aesthetic preferences. From special occasion wear to practical everyday outfits, the possibilities are limitless.
  5. Sustainable and Ethical Choices: Customization aligns with the growing demand for sustainable and ethically produced pet fashion. Many custom pet fashion designers prioritize eco-friendly materials and ethical manufacturing processes, appealing to environmentally conscious pet owners.
  6. Enhanced Shopping Experience: The process of customizing pet apparel and accessories offers an engaging and personalized shopping experience. Pet owners enjoy the opportunity to be involved in the design process, making choices that reflect their preferences and ensuring the final product is truly one-of-a-kind.
  7. Supporting Small Businesses and Artisans: The rise of customized pet fashion has opened up opportunities for small businesses, independent designers, and artisans who specialize in bespoke pet apparel and accessories. This trend supports local economies and promotes craftsmanship within the pet fashion industry.

The customization wave in canine fashion is not just a trend but a movement towards more thoughtful, personalized, and quality-focused pet apparel. As pet owners increasingly seek out products that reflect their values and the unique identities of their pets, customized pet fashion is set to continue its growth, offering endless possibilities for expression and innovation.

Related Article: Bridging Cultural Gaps in Global Pet Care: Enhancing Well-being Across Diverse Communities

The Future of Fido's Fashion: Innovations and Trends to Watch

As we look to the future, the canine fashion industry shows no signs of slowing down. With technological advancements, evolving consumer preferences, and a growing awareness of pets' needs, we're set to see some exciting developments in dog apparel and accessories. Here are the innovations and trends shaping the future of canine fashion:

  1. Wearable Technology: The integration of technology into pet fashion is on the rise. From GPS-enabled coats to health-monitoring harnesses, wearable tech is becoming increasingly sophisticated, offering pet owners new ways to keep their furry friends safe, healthy, and stylish.
  2. Eco-Friendly Fashion: Sustainability is a growing concern among consumers, and the pet fashion industry is responding with eco-friendly materials and production methods. Look out for apparel made from recycled materials, biodegradable accessories, and garments dyed with natural, non-toxic colors.
  3. Smart Fabrics: The development of smart fabrics is set to revolutionize pet apparel. These materials can adapt to environmental conditions, providing cooling in hot weather, warmth in cold conditions, and even moisture-wicking properties to keep pets comfortable in all climates.
  4. Customization and Personalization: As we've seen, the demand for customized and personalized pet fashion is growing. This trend is expected to continue, with even more options for customization, from 3D-printed accessories to bespoke designs created through augmented reality (AR) apps.
  5. Fashion with a Cause: More brands are aligning themselves with social and environmental causes, from animal welfare to conservation efforts. Purchasing pet fashion from these brands not only makes a style statement but also supports important causes.
  6. Inclusive Sizing and Designs: The industry is moving towards more inclusive sizing and designs that cater to the needs of all dogs, regardless of size, shape, or ability. This includes adaptive clothing for pets with disabilities or special needs, ensuring every dog can enjoy the benefits of pet fashion.
  7. Collaborations and Crossovers: Expect to see more collaborations between pet fashion brands and human fashion designers, as well as crossovers with popular culture, sports teams, and entertainment franchises. These collaborations bring a fresh perspective to canine fashion and expand the range of styles available.
  8. Virtual Fashion Shows and Events: With the rise of digital platforms, virtual fashion shows and events for pets are becoming more common. These events provide a global stage for showcasing the latest in canine fashion, accessible to audiences worldwide.

As we look ahead, the future of canine fashion is vibrant and diverse, reflecting the deepening relationship between pets and their owners. With innovations that prioritize sustainability, technology, and inclusivity, the world of dog apparel and accessories is set to become more exciting, accessible, and meaningful for pets and their humans alike.

This concludes our exploration of the expanding universe of canine fashion. With each passing day, it's clear that our furry friends are not just pets but fashion-forward companions, ready to embark on stylish adventures with us.

The Bottom Line: Dogs as Family

Why the surge in pet fashion? Demographics play a role. Nearly two-thirds of new pet owners in the UK are aged 16 to 34, and pets are increasingly seen as integral family members. So, whether your dog struts down the runway or simply enjoys a cozy sweater, remember: fashion isn’t just for humans – it’s for our beloved tail-waggers too! 🐾

Resources:

  1. Tail-blazers: fashion houses turn to pet clothing as ‘humanisation’ trend grows
  2. Inside the Billion-Dollar Dog Fashion Industry
  3. How much is that doggie (coat) in the window? The rise of pet fashion

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